PJ Toop
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Funeral director brand and collaterals
When PJ Toop opened for business in May 2007 they approached me to produce a full set of marketing collaterals including: a brand; complete stationery suite; newspaper adverts and an information guide providing details of what actions to take after the death of someone.
PJ Toop wanted to be positioned as a traditional and reliable provider of personalised funeral ceremonies. Due to the company’s success the business owner has recently been approached with an offer from a local competitor to buy the business in its totality.
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